People using screen readers may not be able to fully view information in this file. The content for this playlist is: "LU 30 In a stylish office lined with platinum records in a high-rise, three people chat inaudibly. MAN: Your come up starts at the bottom. On the sidewalk far below, a young man stares upward wearing a smirk. Digital green patterns light up around his eye. MAN: But you won't settle for the ground floor. The young man steps through a door surrounded by green lights. ON SCREEN TEXT: LEVEL UP MAN: Level up. The young man stands between two rows of enormous loudspeakers with his arms crossed. The camera zooms out to reveal a cityscape of loudspeakers as tall as buildings towering around the young man. He jumps up and through a lighted portal that appears above him. ON SCREEN TEXT: GOAT MAN: Legends can't be held down. The young man lands on a chessboard, toppling the pieces around him. Green graphics appear over his head. ON SCREEN TEXT: NEVER GIVE UP CONTROL MAN: Never lose focus on making moves. Never give up control to anyone or anything, including tobacco. The camera pans beneath his feet, revealing a desolate reddish bunker lined by barrels emblazoned with skulls and crossbones. Yellow graphics hover in the air above the bunker. ON SCREEN TEXT: ADDICTION TO CIGARETTES MAN: 'Cause addiction to cigarettes can just pull you down. In the stylish office, the young man shakes a man's hand as others look on, smiling. MAN: Control your rise to the top. The camera zooms out of the office to reveal a brightly lit cityscape. Black and green graphics appear in the sky. ON SCREEN TEXT: FRESH EMPIRE MAN: Level up. Fresh empire. Keep it fresh. Live tobacco free." For any more help, please email tobaccocampaigns@fda.hhs.gov';