People using screen readers may not be able to fully view information in this file. The
content for this playlist is: "A microphone set on a stand appears backlit by pink lighting. A man slowly approaches the microphone
from the right side of the screen.
The man raps and jumps around on a stage amid green lighting. Then a series of shots reveal him
standing outdoors near palm trees and a large body of water, his head bowed, rapping and dancing on
various stages, and sitting in an art gallery, staring at the paintings hanging on the wall.
Vince sits in the art gallery staring forward with his arms resting on his legs and his hands hanging
down. Then he interviews in the art gallery.
VINCE STAPLES: My name is Vince Staples. I'm from Long Beach, California, and I make music from time
to time, you know, amongst other things. But my name is Vince. That's the important part.
The camera pans the paintings on the walls of the gallery. Vince clasps his hands as he sits and stares at
VINCE: I think every person has a strong relationship with art. They just might not notice it. You know,
if you look at children relationships with cartoons and cereal and things like that, it's the branding and
how things come across from product design on down. It's all things that have been created, you know
what I mean?
Vince walks slowly towards a painting on a wall in the gallery.
VINCE: When you're a kid, everybody loves the museum and everybody loves cartoons and movies
and, you know, toys and things of that nature, but when we get a little bit older, you kind of lose touch
Vince stands in front of a microphone amid a thick cloud of brightly lit smoke. Then he sings into the
microphone and raps onstage. The camera zooms in on his eyes staring intently in the gallery and then
to the words "PRIMA DONNA" printed in white text on his black, hooded sweatshirt.
VINCE: And I feel like through music, I was able to kind of get back to the things I liked when I was
younger because I was able to alleviate a lot of pressures and, you know, thoughts that I put in my own
head. I chose, you know, a certain--a certain way to deal with, you know, my pressures and my
problems. A lot of kids or just people in general should know that they have a choice, and you can
choose to deal with things how you want.
In a blurry image, Vince sits on a bus and stares out the window. Then he appears seated behind a
control panel in a recording studio.
VINCE: You know what I mean? You could decide to do something positive, decide to do something
negative, but it all depends on your decision, and I think the fact that you have a decision is something
we should say more of. If we're telling kids over and over again that the importance is money and
things like that, then that's what they going to focus on to reach their goal. I think we should
reformulate the goal.
Posters of a Vince Staples performance and meet & greet hang on a wall. A sign reading "LINE STARTS
HERE" stands at the front of a long line of people gathered outdoors. The camera pans the marquee of
Space 15 Twenty, then pans down the long line of people. Vince stands on an outdoor stage, holding a
microphone and raising his hand in the air. Audience members raise their hands in the air as they
VINCE: What you want to create or what you want to convey to your audience is important. If they can
see their self in you, then it'll help them kind of better figure out their own situation, and that goes
into, you know, creations and financial responsibility and even, you know, your own health.
Lights flash across white walls. Vince stares into the camera, then interviews in the gallery.
VINCE: I've never felt a need or worry ever about, you know, tobacco. It's just something that I
personally feel like wasn't--wasn't important to me, and I think that's kind of part of why I'm able to do
what I do today. Fresh Empire is a great thing. I think we should use our platforms in hip-hop more to
try to help somebody, save somebody's health.
Vince walks through a dimly lit, smoky space as a video plays on a large wall behind him.
VINCE: If you could use something that everybody loves to promote something everybody should love,
why not do it? This is Vince Staples, and I keep it fresh with Fresh Empire.
A neon green triangle appears and folds back as a black rectangle with white, black, and neon green
text unfolds over a shot of Vince performing onstage. A row of social media icons and the tag
"@FRESHEMPIRE" appear below. The U.S. Department of Health & Human Services and FDA logos
appear beside small, white text.
ON SCREEN TEXT: FRESH
ON SCREEN TEXT: KEEP IT FRESH.
ON SCREEN TEXT: Brought to you by the U.S. Food and Drug Administration
MAN: Fresh Empire. Keep it fresh. Live tobacco-free." For any more
help, please email firstname.lastname@example.org';