You create your own lane when you put your mind and body into it. Find out if you’re ready to take your grind to the next level. Keep it moving forward. Live tobacco-free.

People using screen readers may not be able to fully view information in this file. The content for this playlist is: "A young woman unties her apron as she walks through a commercial kitchen area. She hangs up the apron on a hook and picks up a bag lying on a cart. While she passes a woman kneading dough on a large, wooden table, she leans close and gives her a kiss on the cheek. Then, walking through the front of the bakery, she waves at a man working behind the counter. Hip-hop music plays. YOUNG WOMAN: When my parents first left home, they didn't have much, so they made their own way and built their own shop. You have to respect that. Two young women in the front seats of a car greet her as she emerges from the storefront and opens the back passenger door of the car. The car drives off. YOUNG WOMAN: I guess you can say I got their drive. Then the camera spins to a shot of the group of women walking into a spacious studio space where they greet another young woman. The young women then begin performing a hip-hop majorette-style dance, moving expressively in choreographed sequence. A large circle of people stand and sit against the brick and glass walls around them, watching and laughing. YOUNG WOMAN: Day in and day out, I put my mind and body into my own thing. So I live tobacco-free because it's a fact that smoking cigarettes can damage nearly every part of your body. Seated, the young woman looks up with a resolute expression. Then a man performs a flip in the middle of a circle of people. YOUNG WOMAN: Nah. I need to get 100% out of this body to get where I'm going. A group of people gather in a tight circle as various people dance energetically in turn in the center. A woman falls into the splits, a man contorts his arm behind his head, and another man spins in a onearmed handstand. A black star in a green triangle appears as the young woman dances in the middle of the circle. The triangle folds back as a black rectangle with green and white text appears above a row of white social networking icons and the tag "@FRESHEMPIRE." The Department of Health and Human Services and FDA logos appear at the bottom beside small, white text. ON SCREEN TEXT: FRESH EMPIRE ON SCREEN TEXT: KEEP IT FRESH. LIVE TOBACCO-FREE. ON SCREEN TEXT: Brought to you by the U.S. Food and Drug Administration ANNOUNCER: Fresh Empire. Keep it fresh. Live tobacco-free." For any more help, please email tobaccocampaigns@fda.hhs.gov';

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When you’ve come this far, you don’t need anything holding you back . See what happens when you’ve got the dedication to grind tobacco-free and take it to the next level.

People using screen readers may not be able to fully view information in this file. The content for this playlist is: "A young man walks out the gated front screen door of a house on a sunny day. As he walks down the front steps, he waves to an older man working on the engine of a truck parked on the street in front of the house. The man waves back as another car pulls up beside the curb, in front of the truck. The young man opens the passenger door of the car, gets in, and closes the door. Electronic music plays. YOUNG MAN: When my family came here, I was just five. My pops has always been trying to make life better for us. The car drives off down the street. In the passenger seat, the young man stares down at his lap while the driver stares ahead with a focused expression. The car passes a group of four men gathered in a circle on a street corner, boisterously gesturing to each other. The young man looks out the passenger window of the car, nodding his head. YOUNG MAN: When I started spittin' with a few friends, I saw that as my chance to keep it movin' forward. The young man writes with a pen in a notebook while the car continues moving. Then when the car is parked, the young man and the driver slap and clasp hands, smiling. YOUNG MAN: And knowing there's only a few MCs like me won't stop me. The young man emerges from the car in an industrial-looking part of the city. The young man passes a group of people gathered and conversing outside a warehouse building. The young man slaps hands with another young man standing near the building entrance as he enters the building. He approaches the entrance of a large space lit by glowing blue and green laser lights and nods his head with a resolute expression. YOUNG MAN: I've come too far. Now it's my turn. That's why I stay tobacco-free. A man holding a microphone stands on a stage among several other people. As the young man approaches, the man holds out the mic. A DJ standing behind a turntable in front of a graffiti-covered wall raises her hands. The young man takes the mic as a large crowd pressing up against the edge of the stage raise their hands. Sounds of cheers and applause. YOUNG MAN: 'Cause you're not moving forward when every pack is pulling you back. A black star in a green triangle appears over an image of the young man in shadow, standing on the stage in front of the crowd. The triangle folds back as a black rectangle with green and white text appears above a row of white social networking icons and the tag "@FRESHEMPIRE." The Department of Health and Human Services and FDA logos appear at the bottom beside small, white text. ON SCREEN TEXT: FRESH EMPIRE ON SCREEN TEXT: KEEP IT FRESH. LIVE TOBACCO-FREE. ON SCREEN TEXT: Brought to you by the U.S. Food and Drug Administration ANNOUNCER: Fresh Empire. Keep it fresh. Live tobacco-free." For any more help, please email tobaccocampaigns@fda.hhs.gov';

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Nobody in the game is making moves like Vince Staples. Watch the video to see why he believes in staying tobacco-free.

People using screen readers may not be able to fully view information in this file. The content for this playlist is: "A microphone set on a stand appears backlit by pink lighting. A man slowly approaches the microphone from the right side of the screen. The man raps and jumps around on a stage amid green lighting. Then a series of shots reveal him standing outdoors near palm trees and a large body of water, his head bowed, rapping and dancing on various stages, and sitting in an art gallery, staring at the paintings hanging on the wall. Vince sits in the art gallery staring forward with his arms resting on his legs and his hands hanging down. Then he interviews in the art gallery. VINCE STAPLES: My name is Vince Staples. I'm from Long Beach, California, and I make music from time to time, you know, amongst other things. But my name is Vince. That's the important part. The camera pans the paintings on the walls of the gallery. Vince clasps his hands as he sits and stares at a painting. VINCE: I think every person has a strong relationship with art. They just might not notice it. You know, if you look at children relationships with cartoons and cereal and things like that, it's the branding and how things come across from product design on down. It's all things that have been created, you know what I mean? Vince walks slowly towards a painting on a wall in the gallery. VINCE: When you're a kid, everybody loves the museum and everybody loves cartoons and movies and, you know, toys and things of that nature, but when we get a little bit older, you kind of lose touch with that. Vince stands in front of a microphone amid a thick cloud of brightly lit smoke. Then he sings into the microphone and raps onstage. The camera zooms in on his eyes staring intently in the gallery and then to the words "PRIMA DONNA" printed in white text on his black, hooded sweatshirt. VINCE: And I feel like through music, I was able to kind of get back to the things I liked when I was younger because I was able to alleviate a lot of pressures and, you know, thoughts that I put in my own head. I chose, you know, a certain--a certain way to deal with, you know, my pressures and my problems. A lot of kids or just people in general should know that they have a choice, and you can choose to deal with things how you want. In a blurry image, Vince sits on a bus and stares out the window. Then he appears seated behind a control panel in a recording studio. VINCE: You know what I mean? You could decide to do something positive, decide to do something negative, but it all depends on your decision, and I think the fact that you have a decision is something we should say more of. If we're telling kids over and over again that the importance is money and things like that, then that's what they going to focus on to reach their goal. I think we should reformulate the goal. Posters of a Vince Staples performance and meet & greet hang on a wall. A sign reading "LINE STARTS HERE" stands at the front of a long line of people gathered outdoors. The camera pans the marquee of Space 15 Twenty, then pans down the long line of people. Vince stands on an outdoor stage, holding a microphone and raising his hand in the air. Audience members raise their hands in the air as they dance. VINCE: What you want to create or what you want to convey to your audience is important. If they can see their self in you, then it'll help them kind of better figure out their own situation, and that goes into, you know, creations and financial responsibility and even, you know, your own health. Lights flash across white walls. Vince stares into the camera, then interviews in the gallery. VINCE: I've never felt a need or worry ever about, you know, tobacco. It's just something that I personally feel like wasn't--wasn't important to me, and I think that's kind of part of why I'm able to do what I do today. Fresh Empire is a great thing. I think we should use our platforms in hip-hop more to try to help somebody, save somebody's health. Vince walks through a dimly lit, smoky space as a video plays on a large wall behind him. VINCE: If you could use something that everybody loves to promote something everybody should love, why not do it? This is Vince Staples, and I keep it fresh with Fresh Empire. A neon green triangle appears and folds back as a black rectangle with white, black, and neon green text unfolds over a shot of Vince performing onstage. A row of social media icons and the tag "@FRESHEMPIRE" appear below. The U.S. Department of Health & Human Services and FDA logos appear beside small, white text. ON SCREEN TEXT: FRESH EMPIRE ON SCREEN TEXT: KEEP IT FRESH. LIVE TOBACCO-FREE. ON SCREEN TEXT: Brought to you by the U.S. Food and Drug Administration MAN: Fresh Empire. Keep it fresh. Live tobacco-free." For any more help, please email tobaccocampaigns@fda.hhs.gov';

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