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Fresh and In Control

CEO of Independence

Life can hit you with a lot, but nothing outside of you is calling your shots. Fresh Empire’s got your back. That’s why we’re keeping our empire fresh and free from being controlled by tobacco. Take a look at the info below and always keep control of your next move.

 
Break Free

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Break Free

You don’t let life hold you back and keep pushing things forward. Check out this video to see what’s the deal with staying positive.

People using screen readers may not be able to fully view information in this file. The audible content for this video is: "You see, my mom’s double shift wasn't in vain. Low achiever, at-risk, disregarded. I will break that chain. Pain, disease, death. Cigarettes were to blame. But I overcame the block, and the shock when my grandpa’s lung cancer caused by cigarettes was caught. Distraught and left alone. Had three generations in one home. Not broken, but awoken. Settin’ sights on CEO of independence as my goal. So I reject cigarettes to regain control. (male announcer) Keep it fresh. Live tobacco-free." For any more help, please email tobaccocampaigns@fda.hhs.gov

In Control

If you are having issues accessing the following video, you may benefit from switching to the HTML5 video player. For a fully keyboard-accessible alternative to this video, view it in Chrome. On Firefox, install the YouTube ALL HTML5 add-on. In Internet Explorer, disable Flash. The player also works on Android and iOS devices.

I Got This

You’re the boss of it all. You go for what’s yours and have no time for anything that will drag you down. Check out this video to see how others keep their lives fresh and in control.

Hip-hop music plays. A young man in a green T-shirt stands in a driveway near a car. YOUNG MAN: Man, I got this. A young man in a gray, sleeveless shirt plays basketball on an outdoor court with another young man in a black, sleeveless shirt. YOUNG MAN: This is my house. A group of young men and women sit and stand on the steps of a house. YOUNG WOMAN: My house. The young man in the gray shirt blocks the shot of the other young man. YOUNG MAN: Whoo. A young man stands at a table outside and speaks to a group of people sitting and eating. YOUNG MAN: Call me... A young woman sits on the steps beside a young man. YOUNG WOMAN: Call me CEO. Two young women walk down the street, one in a multicolored print shirt and the other in an off-the-shoulder gray shirt. YOUNG WOMAN: I'm in charge. A young woman sits in the passenger seat of a car beside a young man. YOUNG WOMAN: Cigarettes? The young man in the green T-shirt sits down in a garage. YOUNG MAN: That's not my thing. A young woman in a black and white print shirt sitting at the table outdoors speaks to the young man in the gray, sleeveless shirt sitting beside her. YOUNG WOMAN: That's not my thing. The young man in the car shakes his head. YOUNG MAN: Nah. A young man in a blue and red camouflage T-shirt stands outdoors. YOUNG MAN: No way. A group of kids stand by a chain link fence. YOUNG WOMAN: Why? A young man in a blue and white sleeveless shirt stands beside a car. YOUNG MAN: Why? A young woman with large hoop earrings speaks to another young woman on the sidewalk. YOUNG WOMAN: Because I'm not... The man in the camo T-shirt gestures as he speaks. YOUNG MAN: I'm not gonna let that even try to... The woman in the gray, off-the-shoulder shirt speaks. YOUNG WOMAN: Control me. The young men play basketball. YOUNG MAN: I'm not gonna let that happen. The young man in the blue and white sleeveless shirt picks up a bucket. YOUNG MAN: 'Cause this is... The young man in the gray, sleeveless shirt speaks. YOUNG MAN: My life. The young woman with the hoop earrings gestures as she speaks. YOUNG WOMAN: My life. The young man in the green T-shirt speaks. YOUNG MAN: I reject... The young woman with the hoop earrings speaks. YOUNG WOMAN: Anything... The young woman in the print shirt stands beside the young man in camo while he grills and speaks to him. YOUNG WOMAN: Including tobacco... The young woman in the multicolored print shirt speaks to the young woman beside her. YOUNG WOMAN: That tries to... The young man in camo holds up a tongs as he speaks. YOUNG MAN: Control me. A black star in a neon green triangle appears over the group of young men and women standing on the steps, then folds back as a black box expands across the screen with the Fresh Empire logo on the left and white text on the right. White social media icons, "@FRESHEMPIRE," and the FDA logo and small white text appear below. Then a black sign with green and white text flips over the right side of the box. ON SCREEN TEXT: REJECT CIGARETTES REGAIN CONTROL. ON SCREEN TEXT: Brought to you by the U.S. Food and Drug Administration. ON SCREEN TEXT: KEEP IT FRESH. LIVE TOBACCO-FREE. MAN: Keep it fresh. Live tobacco-free." For any more help, please email tobaccocampaigns@fda.hhs.gov

jessica story block

Exclusive Behind the Scenes Video

Watch Jayy Starr from fresh empire’s TV spot tell her story.

Home-Fact

Tobacco
Slows
Down
Your Grind

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