After proving himself in every round, the people have decided Lil Key is the leader of The New Wave. Watch how Lil Key ran the competition.

People using screen readers may not be able to fully view information in this file. The content for this playlist is: " A piano tune plays over a hip-hop beat.                 ON SCREEN TEXT:             6 ARTISTS All 6 artists faces are shown rapidly. SWAY: The New Wave was all the way up.                 ON SCREEN TEXT:             3 ROUNDS All 3 rounds are shown rapidly                 ON SCREEN TEXT:             200,000+ VOTES SWAY: We started with six artists, but it was Lil Key who the people decided is next to take over. Lil Key breaks into a grin and holds out his microphone. Lil Key Rapping on stage: On the beat, I'm not a minute late. All time. I'm a great. Believing that you better than me? Boy, you know that just a fate. Lil Key Interview: When I come  and I deliver on a track,  you know it’s me when you hear it.  You can have your eyes closed.  You Know.  “Yo that’s Lil Key on the track right there” Lil Key Rapping on stage with a full band: Heart of a lion, got the brain of a scholar. All I do is hustle, stay gettin' legal dollaz. Lil Key Interview:  I want to change the game and let people know – You can be positive and still be popular.  So that’s why I rock with Fresh Empire and keep it tobacco-free. SWAY: His skills earned your votes to get hooked up with a feature on Complex. An audience pumps their arms as Lil Key performs onstage. The Fresh Empire logo appears over washed out footage of highways, a chain-link fence, and waves. Names of cities flash by. ON SCREEN TEXT:             FRESH EMPIRE                                                ATLANTA, GA SWAY: But that's not all. Lil Key also won that slot in the Fresh Empire tour featuring a crazy line-up you won't want to miss. ON SCREEN TEXT:             NORFOLK, VA ON SCREEN TEXT:             MILWAUKEE, WI ON SCREEN TEXT:             NEW YORK, NY ON SCREEN TEXT:             PHOENIX, AZ ON SCREEN TEXT:             LOS ANGELES, CA In a club, a fan records with his phone. An audience jumps with their hands up. Outside, another crowd bounces up and down. SWAY: That's right. You get a chance to catch Lil Key, the leader of the New Wave, live in action. Lil Key Interview:  It’s Lil Key and I keep it fresh with Fresh Empire. Lil Key bounces, then swivels his head as he performs. SWAY: So keep it locked with Fresh Empire to find out when he'll be touching a stage in your city. Lil Key performs with the band in the warehouse, then grins into the camera in front of the screens. SWAY: Fresh Empire. Keep it fresh, and live tobacco-free. A neon star unfolds to create a logo. ON SCREEN TEXT:             FRESHEMPIRE                                                KEEP IT FRESH.                                                LIVE TOBACCO-FREE.                                                FreshEmpire.gov/TheNewWave " For any more help, please email tobaccocampaigns@fda.hhs.gov';

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Catch the leader of The New Wave live at exclusive Fresh Empire events across the country. Check the dates and get your squad ready to celebrate with The New Wave and Fresh Empire.

Check out all the artists
Havi
39910 votes
Nasaan
119017 votes
Mark Battles
7581 votes
Lil Key
197725 votes
Kodie Shane
14038 votes

People using screen readers may not be able to fully view information in this file. The content for this playlist is: "Logos appear side-by-side. The Fresh Empire Logo stretches out above a green star, and a logo for Complex appears on a white square background. An X crosses between the logos. ON SCREEN TEXT: FRESH EMPIRE COM PLEX SWAY: Who's got bars, originality? A title sprawls across the screen. ON SCREEN TEXT: PRESENT THE NEW WAVE Sway speaks to the camera in a cap and gray button-up shirt. SWAY: You decide who's the next to take over in the new wave. Six young performers pose on a stage in front of screens filled with a smoky haze. They stare down the camera. Sway's name appears on-screen as he speaks to the camera. ON SCREEN TEXT: SWAY SWAY: Fresh Empire and Complex have linked up in search for six artists that grind tobacco-free. The Fresh Empire logo appears over washed out footage of highways, a chain-link fence, and waves. Names of cities flash by. ON SCREEN TEXT: FRESH EMPIRE ATLANTA, GA ON SCREEN TEXT: NORFOLK, VA ON SCREEN TEXT: MILWAUKEE, WI Sway speaks to the camera. ON SCREEN TEXT: NEW YORK, NY ON SCREEN TEXT: PHOENIX, AZ ON SCREEN TEXT: LOS ANGELES, CA SWAY: Who will win that spot on the Fresh Empire tour with a crazy lineup and an exclusive feature on Complex? The young performers stand on stage, holding mics and dancing. SWAY: Make sure to stay locked and cast your vote for the leader of The New Wave. Over washed out footage of highways, a chain-link fence, and waves, a neon star unfolds to create a logo. ON SCREEN TEXT: VOTE NOW FreshEmpire.gov/TheNewWave FRESH EMPIRE KEEP IT FRESH. LIVE TOBACCO-FREE. SWAY: Fresh Empire. Keep it fresh, and live tobacco-free. " For any more help, please email tobaccocampaigns@fda.hhs.gov';

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The winner gets the title and will rock the stage at exclusive Fresh Empire events across the country. Stay locked on this site and Fresh Empire’s social channels for each round. Remember, you can vote once a day for every artist you think deserves to win.

The first round in The New Wave competition is a cypher with all 6 artists. We split them into 2 videos, so make sure you watch ’em both. Who will advance to Round 2? Only your votes will decide.

People using screen readers may not be able to fully view information in this file. The content for this playlist is: "A simple synthesizer tune plays. Logos appear side-by-side. The Fresh Empire Logo drops down above a green star, and a logo for Complex appears on a white square background. An X crosses between the logos ON SCREEN TEXT: FRESH EMPIRE COM PLEX A title sprawls across the screen. ON SCREEN TEXT: PRESENT THE NEW WAVE A lime green title card appears. ON SCREEN TEXT: ROUND 1 In a dark room, Unghetto Mathieu, Nasaan, and Mark Battles stand in front of screens displaying the Fresh Empire logo over images of urban landscapes. Unghetto Mathieu steps forward and holds a mic to his lips. ON SCREEN TEXT: FRESH EMPIRE VOTE NOW FOR UNGHETTO MATHIEU FreshEmpire.gov/TheNewWave UNGHETTO MATHIEU (RAPPING): Hello. In the streets they call me Unghetto. Hello. Hello. Unghetto. What did you say? I did not come here to play. I come from the original A. That is the freak out, hot as paprika, whoo, whoo, get out my way. I'm 'bout my future. You is a snake like Medusa. I know the way like computer. I stay away from intruders while haters is hating. How it feel to be a loser? Let me know, though. Who would have known Lil Jojo would have the ladies wanting photos. I remember we were so broke. We got to grind, but smoking tobacco's a no-no. Switch it up. Stop hating. What is your issue? I run the world like tennis shoes. When I die I'm swimmin' like the fish do. Keep that paper in a box like a tissue. I do not care to impress you. Don't need nowhere when God is my system. Keep them haters talking. Keep them pissed, too. I get fingers and dab is essential. Since a young 'un I lead like a pencil. I don't think they understand though. Put me on the track, and I can rumble. Hear that vroom vroom like a Lambo. Yeah. Unghetto Mathieu hops to the back as Nasaan steps forward and holds the mic to his mouth. Text appears at the bottom of the screen. ON SCREEN TEXT: VOTE NOW FOR NASAAN FreshEmpire.gov/TheNewWave NASAAN (RAPPING): Yeah. Three on three. DT to NYC on J-O-B. Trying to be OJ and MJ and B-I-G and juiced up at twenty-three. Twenty-four, I'm on the road. I'm overbooked. I'm overboard. I'm overseas. On my line, trying to get off the hook, trying to be under me. They throwing dill like Vlasics. Trying to run game, run it backwards. Bagger gon' ask how to bag it. Tell them paper, keep the plastic. Money talks, talk it up, up, up. Now my pocket look like chapped lips. Jesus, please, looking good good-looking, got them hatin' on the Baptists. Want my dragon-dip a dabba dabba do the damage duck and dodge a catchy catch, but wanna catch a divvy dollar, add an Adam for the average wasn't enough to average out. We couldn't have it. Beat about to bang-a-bang-a. Bacon on the table. Record label want the label. Record label better pay up, and this here is payback. Go now, me chillin', just lay back. I be on top in like eight tracks. I stay on top like I'm Sway's hat, and they hate that. Yeah. Nasaan bobs his head as he steps to the back. Mark Battles comes toward the front of the stage. Text appears at the bottom of the screen. ON SCREEN TEXT: VOTE NOW FOR MARK BATTLES FreshEmpire.gov/TheNewWave MARK BATTLES: [laughs] Yeah, yeah, yeah. Look. MARK BATTLES (RAPPING): I'ma start calling out haters. I'ma start calling you out. Pull up on all of you haters, should have stopped running your mouth. Bet you start mumbling now. You say, "luck." I say, "blessed." New Wave up, my plate next. Make the car dash like Kanye West. Yes. Haters better try they best. Four days late on a five day text. South Park haters making sideways threats. Time to put in work. My compadres flex. Next. I ain't come to play with y'all. No thing get the name involved. Don't bang, but we came to ball. F.A. won't change it out. F.A. won't change it our way. I think they hate that we winning. Guess we had to bring Sway just to sway your opinions. The fans say my lines the sickest metaphors. I got meta-fives and sixes. It's Battles. Unghetto Mathieu bro-hugs Mark Battles, then Nasaan bro-hugs Mark Battles. A star unfolds into a logo. ON SCREEN TEXT: VOTE NOW FreshEmpire.gov/TheNewWave FRESH EMPIRE KEEP IT FRESH. LIVE TOBACCO-FREE. SWAY: Fresh Empire. Keep it fresh, and live tobacco-free. " For any more help, please email tobaccocampaigns@fda.hhs.gov';

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Nasaan
119017 votes
Mark Battles
7581 votes

People using screen readers may not be able to fully view information in this file. The content for this playlist is: "A simple synthesizer tune plays. Logos appear side-by-side. The Fresh Empire Logo drops down above a green star, and a logo for Complex appears on a white square background. An X crosses between the logos. ON SCREEN TEXT: FRESH EMPIRE COM PLEX A title sprawls across the screen. ON SCREEN TEXT: PRESENT THE NEW WAVE A lime green title card appears. ON SCREEN TEXT: ROUND 1 In a dark room, Kodie Shane, Havi, and Lil Key stand in front of screens displaying the Fresh Empire logo over images of urban landscapes. Kodie Shane steps forward and holds a mic to her lips. ON SCREEN TEXT: FRESH EMPIRE VOTE NOW FOR UNGHETTO MATHIEU FreshEmpire.gov/TheNewWave KODIE SHANE (RAPPING): Ay. Okay. I just landed here. I just got back from the future. I ain't been asleep yet 'cause my...okay. I just landed here. I just got back from the future. I ain't been asleep yet, 'cause my dreams are always lucid. She should want me 'cause I'm next. I pay no attention to it. Just sit back. Watch how I do this. Hold me back before I lose it! Okay, boy, I need my check. Come on, cut it. Let's get to it. I'm at all you rapper's neck, so don't play me. Please don't do it. No false movements on the beat. I get right to it. Your girlfriend like my music. You better than me? Then prove it. Okay. Drop that top, now to get back to it. Whole lot of, yeah, okay. Drop that top now to get back to it. Pass me the rock. Watch how I do it. You ain't really trap, boy, you lying to the tease. Ay. Okay, um. You ain't really trap, boy, you lying to the tease. You ain't with me. We on opposite teams. Okay. Havi steps forward. HAVI: Yeah. Dang. Yeah. Whoa. Yeah. Yeah. Yeah. Yeah. Look, look. HAVI (RAPPING): Hold up, beat. The difference between you and me is I'm getting paid, and you working for free. I'm young, and I'm boss, and I'm living my dream while I'm killing this rap game, bringing this heat. Whoa. I don't never get no sleep. No. Man I do it for my people. Taking money like repo. RIP to the beat, dope. Spitting facts when I rhyme. Man, I do this all the time. Yeah. Man, I’m young and on the grind. They don't want to see me shine. Man, I know it's my time. Look, I'm tired of seeing mama crying, and no, homey, I ain't lying. Yeah. No, homey, I ain't lying. Thought it was over, but man I'm back in it. I'm in it to win it. No matter the track, I'ma kill it. Know that you feel it, know that you dig it. The money the poison, and my fingers are itching. Whipping cars like a pot in the kitchen. The way I beat the beat, it might need some stitches. They like, "Oh my God, Havi too vicious." Oops, warning, I might hurt your feelings. Fall so cold I could change the weather. Talking hard, you a Mayfeather. Matter of fact, check my vendetta. I'm feeling good. I'm feeling way better. You were never ever on my level, so catch up. You might need a pedal. I'm bringing heat like a rusted kettle. I told these folks I'm feeling way better. Talking the money like como te llamo. Boy this is Havi, forget the me llamo. Man, I'm so hot, and it ain't even summer. Got to go hard on this, word to my mama. Kiss on my flame, and I feel like a partner. Run it. Run it. Chasing hundreds. Man I'm so hot, and it ain't even summer. I told them I'd go hard on this. Word to my mama. Yeah. Havi swaggers upstage as Lil Key steps forward. LIL KEY: Yo. Hey. Hey. Check it. Unh. Look. Yo. LIL KEY (RAPPING): On the beat, I'm not a minute late. All time. I'm a great. Believing that you better than me? Boy, you know that just a fate. Authentic, never fake, skills getting mastered. Been to the back, everything I write a classic. Another beat body getting fitted for a casket. Time been invested, something like a life sentence. Talking about the best? My name better be mentioned. B-more, I got us. Got my city on my back, boy. Braking, coming in, call me a dope boy. Two separate lanes, man. Can't match my flow, boy. You are just a decoy, and I'm the real dang boy, and I don't play games, man. All I do is destroy the competition daily. Seeing things really clearly. My roots run deep something like Alex Haley's. Okay. All the way up, I'm on the top floor now. Made it out the basement, all the way up. I'm on that lifetime station. I remain patient. My haters still hating. Hack my Facebook, a star in the making. Tighten up my circle like I do my laces. We so far up the radar, can't trace us. How Shaq and Kobe felt when they was with the Lakers. Let's get it. Uh huh. I got the rap game mastered. Label this a classic. Cruising in my own lane. I'm not your average rapper. Speak about my life story, I am not an actor. Team on my back, pull my weight like a tractor. Uh. Pull my weight like a tractor. Uh. ON SCREEN TEXT: VOTE NOW FreshEmpire.gov/TheNewWave FRESH EMPIRE KEEP IT FRESH. LIVE TOBACCO-FREE. SWAY: Fresh Empire. Keep it fresh, and live tobacco-free. " For any more help, please email tobaccocampaigns@fda.hhs.gov';

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Havi
39910 votes
Lil Key
197725 votes
Kodie Shane
14038 votes

We’re shaking it up for Round 2. Each of these tobacco-free artists have to rock out with a surprise band. Who can step up and lead the jam session? Watch all the vids and vote for your favorites.

People using screen readers may not be able to fully view information in this file. The content for this playlist is: "A piano tune plays over a hip-hop beat. Logos appear side-by-side. The Fresh Empire Logo drops down above a green star, and a logo for Complex appears on a white square background. An X crosses between the logos. ON SCREEN TEXT: FRESH EMPIRE COM PLEX A title sprawls across the screen. ON SCREEN TEXT: PRESENT THE NEW WAVE In a sunny warehouse, Sway speaks to the camera wearing a cap and leather jacket. His name appears in white block letters. ON SCREEN TEXT: SWAY SWAY: What's up? You got Sway here for round two of The New Wave. Who's next to take over? Six young rappers perform on a stage in front of screens filled with a smoky haze. SWAY: Now, in the last round, I got to give up to these MCs. They did their thing with the cypher. Sway speaks to the camera. SWAY: But now we about to shake things up again with this next challenge. In a sunny warehouse, a full band plays. SWAY: Each artist has to perform with surprise musicians. Sway speaks to the camera. SWAY: Who's going to step forward? Who's going to take the lead in this jam session? And don't forget, you tell us who deserves to be on that Fresh Empire tour with that crazy lineup and featured on Complex. The Fresh Empire logo appears over washed out footage of highways, a chain-link fence, and waves. Names of cities flash by. ON SCREEN TEXT: FRESH EMPIRE ATLANTA, GA ON SCREEN TEXT: NORFOLK, VA ON SCREEN TEXT: MILWAUKEE, WI ON SCREEN TEXT: NEW YORK, NY ON SCREEN TEXT: PHOENIX, AZ ON SCREEN TEXT: LOS ANGELES, CA Sway speaks to the camera. SWAY: That's because your vote determines it all. Who's gonna be crowned the next leader of The New Wave? In the club, the artists perform. Over washed out footage of highways, a chain-link fence, and waves, a neon star unfolds to create a logo. ON SCREEN TEXT: FRESH EMPIRE KEEP IT FRESH. LIVE TOBACCO-FREE. WATCH NOW AND VOTE FreshEmpire.gov/TheNewWave SWAY: Fresh Empire. Keep it fresh, and live tobacco-free. " For any more help, please email tobaccocampaigns@fda.hhs.gov';

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VOTE FOR YOUR FAVORITE BELOW

People using screen readers may not be able to fully view information in this file. The content for this playlist is: "A brassy tune plays. Logos appear side-by-side. The Fresh Empire Logo drops down above a green star, and a logo for Complex appears on a white square background. An X crosses between the logos. ON SCREEN TEXT: FRESH EMPIRE COM PLEX A title sprawls across the screen. ON SCREEN TEXT: PRESENT THE NEW WAVE A lime green title card appears. ON SCREEN TEXT: ROUND 2 In a sunny warehouse, Lil Key strides out with diamond jewelry. He bobs his head as he looks to the full band that plays with him. As Lil Key grabs the mic, the band starts playing guitar, drums, and brass instruments. The Fresh Empire logo appears in the corner and text stretches out at the bottom. ON SCREEN TEXT: FRESH EMPIRE VOTE NOW FOR LIL KEY FreshEmpire.gov/TheNewWave LIL KEY: Mic check. Yeah. Let's go. It's Key. Whoo. Yup. LIL KEY (RAPPING): When you as nice as me the competition seem minimal. Smash the beat. I'm lyrical. Never speak, subliminal. All up in your face. Word play, nothing physical. The kid is so just lyrical when you are just so typical. Heart of a lion, got the brain of scout. All I do is hustle, stay gettin' legaled up. Got to get the money, after that I get the power. Dressed in the best, all I rock is them designers. MCM, Louis, Versace, and Gucci. Shoes with the belt, they match like I was cool. Shout out to my brothers, got you thinking this a movie. Stare in the mirror, take a look at my reflection. Workin' at my credit, fine-tuning to perfection. Waitin' on the car, can't lie here be stressing. Never second guessing, always count my blessings. Haters find new things to say about me daily. Don't bother me at all, no, not even barely. Circle tryin' to grow, 'cause they see I'm 'bout to blow, so I keep my friends close to expose all the foes. I ain't trying to ruffle feathers. I ain't trying to start a beef. I just call it how I see. Don't be mad at me, huh. Lil Key's the name. The game is my hustle. B-more city's where I'm from, and I'm surviving in the struggle. And I'm surviving in the struggle. And I'm surviving in the struggle. Yeah. A neon star unfolds to create a logo.   ON SCREEN TEXT: VOTE NOW FreshEmpire.gov/TheNewWave FRESH EMPIRE KEEP IT FRESH. LIVE TOBACCO-FREE. SWAY: Fresh Empire. Keep it fresh, and live tobacco-free." For any more help, please email tobaccocampaigns@fda.hhs.gov';

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Lil Key
197725 votes

People using screen readers may not be able to fully view information in this file. The content for this playlist is: "A simple piano tune plays. Logos appear side-by-side. The Fresh Empire Logo drops down above a green star, and a logo for Complex appears on a white square background. An X crosses between the logos. ON SCREEN TEXT: FRESH EMPIRE COM PLEX A title sprawls across the screen. ON SCREEN TEXT: PRESENT THE NEW WAVE A lime green title card appears. ON SCREEN TEXT: ROUND 2 In a sunny warehouse, Nasaan strides out with long legs and an orange hoodie. He glances to the full band that plays with him. As Nasaan grabs the mic, the band starts playing guitar, drums, and brass instruments. The Fresh Empire logo appears in the corner and text stretches out at the bottom. ON SCREEN TEXT: FRESH EMPIRE VOTE NOW FOR NASAAN FreshEmpire.gov/TheNewWave NASAAN (RAPPING): 6'4" confidence a 10-4. Blew 4K had enough to afford '04, with a full four doors on one Ford. Tippin' on twos, so nobody look for him. Slippin', you're trippin' and drawin' attention that fits your description of villain and victim. The Crip in his daddy gave bread in is poverty-stricken and sick in his middle, but thick as that bish. I ain't too involved. You know like I know this ain't you at all. We don't never talk. We don't never talk, never call, never fall for your pity party. Yeah. I meant the last one. I got to call this man dad, at least you had one. While I roll with my bro like a Jackson that was never chose, bottom of the pics like a caption. Yeah. I understand I don't think like you, get treat like you, or eat, sleep, or drink like you. The same IQ, a gangbanger, hang like you. I hate you, dude. I hate you. Prove me wrong. 'Cause every time it's the same you do. It's déjà vu. I gave you rules. You play by fools. I hate you do that all. Truthfully, I want to be like you at heart. Yeah. Nobody really there like you at all. Nobody really care like you at all. Truthfully, I wanna be you at heart. Yeah. Ain't really no others like you at all. I love you. A neon star unfolds to create a logo.   ON SCREEN TEXT: VOTE NOW FreshEmpire.gov/TheNewWave FRESH EMPIRE KEEP IT FRESH. LIVE TOBACCO-FREE. SWAY: Fresh Empire. Keep it fresh, and live tobacco-free." For any more help, please email tobaccocampaigns@fda.hhs.gov';

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Nasaan
119017 votes

People using screen readers may not be able to fully view information in this file. The content for this playlist is: "A simple piano tune plays. Logos appear side-by-side. The Fresh Empire Logo drops down above a green star, and a logo for Complex appears on a white square background. An X crosses between the logos. ON SCREEN TEXT: FRESH EMPIRE COM PLEX A title sprawls across the screen. ON SCREEN TEXT: PRESENT THE NEW WAVE A lime green title card appears. ON SCREEN TEXT: ROUND 2 In a sunny warehouse, Havi strides out in all black. He waves to the full band that plays with him. As Havi grabs the mic, the band starts playing guitar, drums, and brass instruments. The Fresh Empire logo appears in the corner and text stretches out at the bottom. ON SCREEN TEXT: FRESH EMPIRE VOTE NOW FOR HAVI FreshEmpire.gov/TheNewWave HAVI (RAPPING): Yeah, yeah, yeah, go. Everybody ain't real. All my homeys from the field. I was at the bottom down, bad, ain't nobody really really care. When you poppin', and they see you made it, boy, these suckers saying that they love you, but where was you when I was down bad, when I was hurt, and I was in the struggle? Where was my father when mama couldn't give me a dollar 'cause she had to pay the bills? Where was my father when I was trying to ride a bike and I had to use training wheels? Don't nobody got the answers. Don't nobody got the answers, yeah. Man, I'm sick to this money. Yeah. Havi got the money cancer. I stayed to myself ‘cause as young as my age they told them these things in this day and life. I say to myself ‘cause as young as my age, I'm grabbing them things and don't think twice. There's people out there in the streets that got nothing to eat and got nowhere to sleep. I'm never ungrateful. I'm thanking God 'cause he gave me everything I need. Yeah. I wonder you keep it a hundred, yeah, while you telling these folks you my partner. Yeah, look, y'all ready? Look. Whoa, whoa, one, two, three, go. I wonder you keep it a hundred while you walking 'round telling folks you my partner. 'Cause he told me, "Havi, you betta go get 'em." I told him, "I got 'em. I promise." From the bottom we started. I come from safari. I tell him, "I come from the jungle." And no, don't you bother me if it ain't 'bout the cheese. I'm trying to get to them hundreds. Nowadays, you don't even know if you gonna make it home to your mama. And people so quick to judge you by your look, but never judge a book by its cover. Yeah. Yeah. Yeah. Yeah. Thank y'all. A neon star unfolds to create a logo. ON SCREEN TEXT: VOTE NOW FreshEmpire.gov/TheNewWave FRESH EMPIRE KEEP IT FRESH. LIVE TOBACCO-FREE. SWAY: Fresh Empire. Keep it fresh, and live tobacco-free." For any more help, please email tobaccocampaigns@fda.hhs.gov';

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Havi
39910 votes

People using screen readers may not be able to fully view information in this file. The content for this playlist is: "A brassy tune plays. Logos appear side-by-side. The Fresh Empire Logo drops down above a green star, and a logo for Complex appears on a white square background. An X crosses between the logos. ON SCREEN TEXT: FRESH EMPIRE COM PLEX A title sprawls across the screen. ON SCREEN TEXT: PRESENT THE NEW WAVE A lime green title card appears. ON SCREEN TEXT: ROUND 2 In a sunny warehouse, Unghetto Mathieu bounces out in a tan jacket and jeans. He jumps around and looks to the full band that plays with him. As Unghetto Mathieu grabs the mic, the band starts playing guitar, drums, and brass instruments. The Fresh Empire logo appears in the corner and text stretches out at the bottom. ON SCREEN TEXT: FRESH EMPIRE VOTE NOW FOR UNGHETTO MATHIEU FreshEmpire.gov/TheNewWave UNGHETTO MATHIEU: Hey. Unghetto Mathieu. Vroom vroom. Hoh. UNGHETTO MATHEIU (RAPPING): How you feelin'? How you feelin'? How you feelin'? Yeah, I'm feelin' like a million. Most these rappers is my children. Yeah, this beat is so slow. It's kind of scary. Most these rappers be my sons. I should take them all to Jerry Springer. Shout out Fresh Empire. Money so old it's expired. This round I'm kind of lousy, still winning like Ronda Rousey. Turn up. We gon' turn up. We gon' turn up. I'm so high, on fire, people thinking that we burn up. No, we don't need it. We don't need it. We don't need it. I'm so glad with myself, haters calling me conceited. Yeah, yeah. Unghetto with the drippy juice. Lately I been on my twenty-twos. Wanna buy my mom a crib and some Jimmy Choos, and I tell them what I'm finna do. Yeah. I'ma run the game till my feet hurt. Same boys hit them with a feature, stuff on my chest like a logo on a t-shirt. Trying to make some shake like a seizure. Goin' beast mode like Caesar. Tell the kids give me five Little Caesars. Tell your friends twenty-five for a feature. We ain't see the movie yet. This the teaser. [unintelligible] I am not the best rapper, but I'm better than you. Ask the people in my city, I'm a heck of a dude. I remember when I used to eat check is for two. Vroom vroom. Yeah. Yeah. Yeah. A neon star unfolds to create a logo. ON SCREEN TEXT: VOTE NOW FreshEmpire.gov/TheNewWave FRESH EMPIRE KEEP IT FRESH. LIVE TOBACCO-FREE. SWAY: Fresh Empire. Keep it fresh, and live tobacco-free." For any more help, please email tobaccocampaigns@fda.hhs.gov';

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Unghetto Mathieu
21429 votes

It all comes down to Round 3. No gimmicks here. Just a mic, a stage, and a crowd. Which artist will show out? Watch, vote, and spread the word.

People using screen readers may not be able to fully view information in this file. The content for this playlist is: "A piano tune plays over a hip-hop beat. Logos appear side-by-side. The Fresh Empire Logo drops down above a green star, and a logo for Complex appears on a white square background. An X crosses between the logos. ON SCREEN TEXT: FRESH EMPIRE COM PLEX A title sprawls across the screen. ON SCREEN TEXT: PRESENT THE NEW WAVE In a dark club, Sway speaks to the camera wearing a cap and gray button-up. His name appears in white block letters. ON SCREEN TEXT: SWAY SWAY: What's up, world? This is Sway, and The New Wave has come down to this. In a club, six young rappers perform on a stage in front of an audience. SWAY: Now, for the final round, you know we had to switch it up. No gimmicks, just the performer and a stage. Sway speaks to the camera. SWAY: Battling it out in the final round to be on the Fresh Empire tour with that crazy lineup and a feature on Complex. The Fresh Empire logo appears over washed out footage of highways, a chain-link fence, and waves. Names of cities flash by. ON SCREEN TEXT: FRESH EMPIRE ATLANTA, GA ON SCREEN TEXT: NORFOLK, VA ON SCREEN TEXT: MILWAUKEE, WI ON SCREEN TEXT: NEW YORK, NY ON SCREEN TEXT: PHOENIX, AZ ON SCREEN TEXT: LOS ANGELES, CA Sway speaks to the camera. SWAY: Stay tuned for the final round, and don't forget to use the power of your vote to decide who becomes the leader of The New Wave. Over washed out footage of highways, a chain-link fence, and waves, a neon star unfolds to create a logo. ON SCREEN TEXT: FRESH EMPIRE KEEP IT FRESH. LIVE TOBACCO-FREE. WATCH NOW AND VOTE FreshEmpire.gov/TheNewWave SWAY: Fresh Empire. Keep it fresh, and live tobacco-free. " For any more help, please email tobaccocampaigns@fda.hhs.gov';

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VOTE FOR YOUR FAVORITE BELOW

People using screen readers may not be able to fully view information in this file. The content for this playlist is: "A hip-hop beat plays as logos appear side-by-side. The Fresh Empire logo stretches out above a green star, and a logo for Complex appears on a white square background. An X crosses between the logos. ON SCREEN TEXT: FRESH EMPIRE COM PLEX A title sprawls across the screen. ON SCREEN TEXT: PRESENT THE NEW WAVE LIL KEY: Ay. Let me get everybody to clap like this, man. A lime green title card appears. ON SCREEN TEXT: ROUND 3 In a dimly lit warehouse, Lil Key claps his hands together, holding a mic in one. The crowd claps as he steps back. Lights flicker behind him. A Fresh Empire logo appears in the corner and text stretches out below. ON SCREEN TEXT: FRESH EMPIRE VOTE NOW FOR LIL KEY FreshEmpire.gov/TheNewWave LIL KEY: Clap, clap, clap, clap. This a real easy hook. I want y'all to say it with me. It go like this. LIL KEY (RAPPING): We put in that work. We put in that work. We put in that work. Say it with me. We put in that work. Say what, say what? We put in that work. Yeah. We put in that work. Put it in. Put it in. Ay. Put it in. Put it in. Work. Put it in. Put it in. Let's go. Put it in. Put it in. We put in that work. We put in that work. Say what? We put in that work. Say what, say what? We put in that work. Yeah. We put in that work. We puttin' it in. Put it in. Put it in. Whoa. Put it in. Put it in. Yes. Put it in. Put it in. Check. 24/7/365 I be working. Trying to be consistent, ain't never gonna be perfect. Get it how I'm living. I'm living, like, with a purpose. Reaching my potential, ain't even scratching the surface. Put my dues in, so the payoff gonna be worth it. Haters doin' they job, on my pages they be lurking. All they gonna see is a person that is worth it, interviews. I'm working. Studio, I'm worth it. I do this for my city. I'm tired of seeing them hurting. Do this in my sleep. I ain't never gonna retire. The kid so fresh, man, I run the empire. Everything I spit, man, I swear it's gonna be fire. Brother man, stand up, 'bout to get my stacks up. Ahead of this game, half these rappers got to play catch-up. Started from the bottom, and I'm destined to be first. I'ma stay on top 'cause I always put in work. We put in that work. Say what, say what? We put in that work. What we do? We put in that work. Yeah, yeah. We put in that work. Let's go. Put it in. Put it in. Whoa. Put it in. Put it in. Yeah. Put it in. Put it in. Whoa. Put it in. Put it in. Let's go. Let's go. We put in that work. What, what? We put in that work. What we do? We put in that work. Ay, ay. We put in that work. Yeah. We puttin' it in. Put it in. Put it in. Whoa. Put it in. Put it in. Yeah. Put it in. Put it in. Whoa. Put it in. Put it in. We put in that work. Say what? We put in that work. Huh, huh? Let's go. Let's go. We put in that work. Yeah. Put in that work. What we do? CROWD: We put in that work. LIL KEY.: Huh? Huh? CROWD: We put in that work. LIL KEY: Let's get it. As the audience cheers, a neon star unfolds to create a logo. ON SCREEN TEXT: VOTE NOW FreshEmpire.gov/TheNewWave FRESH EMPIRE KEEP IT FRESH. LIVE TOBACCO-FREE. SWAY: Fresh Empire. Keep it fresh, and live tobacco-free." For any more help, please email tobaccocampaigns@fda.hhs.gov';

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Lil Key
197725 votes

People using screen readers may not be able to fully view information in this file. The content for this playlist is: "A hip-hop beat plays as logos appear side-by-side. The Fresh Empire logo stretches out above a green star, and a logo for Complex appears on a white square background. An X crosses between the logos. ON SCREEN TEXT: FRESH EMPIRE COM PLEX NASAAN: Oh, why? Oh, why? A title sprawls across the screen. ON SCREEN TEXT: PRESENT THE NEW WAVE A lime green title card appears. ON SCREEN TEXT: ROUND 3 In a dimly lit warehouse, Nasaan stands by a mic. A crowd rocks to the beat. Lights flicker behind him. ON SCREEN TEXT: FRESH EMPIRE VOTE NOW FOR NASAAN FreshEmpire.gov/TheNewWave NASAAN: Yeah. Oh, why? NASAAN (RAPPING): Oh, why? I forgot to sleep, and I been working overtime. You forgot you weak, then what's the point in even trying? I can't work no job, no, no, no 9:00-to-5:00. Baby, do it up. I just need you all the time. I just dropped my last. It ain't last. I'll be fine. I just got a bag for the feature, perfect time. She like, "Dang, baby. This so crazy. Will you sign?" Only thing was crazy was the scam. I might resign. I been in the [...] with Blue. He been... No intent on buying, but I'm dougie, flying. I almost made a hundred off this junk. He started crying. No, no, no, no friend, though. He gon' bring it through the side. He says, "I'm your wrist" I said, "Boy, that [...] don't shine." He showed me his bracelet, then went blind. Okay, it's time. I said it's time. Hate you, God. On the side they pour the lemon-lime. On the side, changing lines. That no lie, where I reside. Slide, screet, slide, ride. Oh, why? Yeah. Oh, why? Oh, why? Oh, why? I forgot to sleep, and I been working overtime. You forgot you weak, then what's the point in even trying? I can't work no job, no, no, no 9:00-to-5:00. Baby do it up. I just need you all the time. NASAAN: All the time. Yeah. Yeah, yeah, yeah. As the audience cheers, a neon star unfolds to create a logo. ON SCREEN TEXT: VOTE NOW FreshEmpire.gov/TheNewWave FRESH EMPIRE KEEP IT FRESH. LIVE TOBACCO-FREE. SWAY: Fresh Empire. Keep it fresh, and live tobacco-free." For any more help, please email tobaccocampaigns@fda.hhs.gov';

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Nasaan
119017 votes